Efforts have been made for years to detect modified content by enabling content-creation devices, such as cameras, to digitally sign or watermark the content they produce. Significant efforts in this area include the Content Authenticity Initiative and the Coalition for Content Provenance and Authenticity. However, these initiatives face numerous issues, including privacy concerns and fundamental flaws in their operation, as discussed here.

It is important to understand that detecting fakes differs from authenticating originals. This distinction may not be immediately apparent, but it is essential to realize that without 100% adoption of content authentication technology—an unachievable goal—the absence of a signature or a watermark does not mean that it is fake. To give that some color just consider that photographers to this day love antique Leica cameras and despite modern alternatives, these are still often their go-to cameras.

Moreover, even the presence of a legitimate signature on content does not guarantee its authenticity. If the stakes are high enough, it is certainly possible to extract signing key material from an authentic device and use it to sign AI-generated content. For instance, a foreign actor attempting to influence an election may find the investment of time and money to extract the key from a legitimate device worthwhile. The history of DVD CSS demonstrates how easy it is for these keys to be extracted from devices and how even just being able to watch a movie on your favorite device can provide enough motivation for an attacker to extract keys. Once extracted, you cannot unring this bell.

This has not stopped researchers from developing alternative authenticity schemes. For example, Google recently published a new scheme they call SynthID. That said, this approach faces the same fundamental problem: authenticating trustworthy produced generative AI content isn’t the same thing as detecting fakes.

It may also be interesting to note that the problem of detecting authentic digital content isn’t limited to generative AI content. For example, the Costco virtual member card uses a server-generated QR code that rotates periodically to limit the exposure of sharing of that QR code via screenshots.

This does not mean that the approach of signing or watermarking content to make it authenticatable lacks value; rather, it underscores the need to recognize that detecting fakes is not the same as authenticating genuine content — and even then we must temper the faith we put in those claims.

Another use case for digital signatures and watermarking techniques involves their utility in combating the use of generative AI to create realistic-looking fake driver’s licenses and generative AI videos capable of bypassing liveness tests. There have also been instances of generative AI being used in real-time to impersonate executives in video conferences, leading to significant financial losses.

Mobile phones, such as iPhones and Android devices, offer features that help remote servers authenticate the applications they communicate with. While not foolproof, assuming a hardened and unmodified mobile device, these features provide a reasonable level of protection against specific attacks. However, if a device is rooted at the kernel level, or physically altered, these protective measures become ineffective. For instance, attaching an external, virtual camera could allow an attacker to input their AI-generated content without the application detecting the anomaly.

There have also been efforts to extend similar capabilities to browsers, enabling modern web applications to benefit from them. Putting aside the risks of abuse of these capabilities to make a more closed web, the challenge here, at least in these use cases, is that browsers are used on a wider range of devices than just mobile phones, including desktops, which vary greatly in configuration. A single driver update by an attacker could enable AI-generated content sources to be transmitted to the application undetected.

This does not bode well for the future of remote identification on the web, as these problems are largely intractable. In the near term, the best option that exists is to force users from the web to mobile applications where the server captures and authenticates the application, but even this should be limited to lower-value use cases because it too is bypassable by a motivated attacker.

In the longer term, it seems that it will fuel the fire for governments to become de facto authentication service providers, which they have demonstrated to be ineffective at. Beyond that, if these solutions do become common, we can certainly expect their use to be mandated in cases that create long-lasting privacy problems for our children and grandchildren.

UPDATE: A SecurityWeek article came out today on this topic that has some interesting figures on this topic.

UPDATE: Another SecurityWeek article on this came out today.