The United States government and big companies like Google have both played a significant role as protectors in their respective spheres. The US government, as the world’s leading military power, has tried to serve as a global peacekeeper and defender of democracy through its high military spending. Similarly, Google, as a success in the technology industry, has leveraged its financial power from advertising to fund various initiatives to protect and grow the internet and the web.

However, in recent years, Google has undergone significant changes. The COVID-19 pandemic accelerated the need for companies to adapt and re-envision themselves, and Google was no exception. The company, in a relatively short period, hired many externally sourced professional managers and underwent a series of re-organizations and corresponding cultural changes that have fundamentally changed the company forever. This, combined with recent fiscal irresponsibility in hiring, and inability to drive a cohesive and integrated product strategy (how many messengers does one company need after all?), led to Google’s first-ever layoffs, which included a significant impact on internet investments, and being transparent my own job.

This raises important questions about the future of internet protection. While Google was clearly not the exclusive protector of the internet, its direct and indirect investments in the internet have played a significant role in protecting it. It seems unlikely that moving forward, they can be counted on in the same way. We need to see other large organizations whose businesses similarly take a critical dependency on a safe and secure internet step up and fill the gap.

This is problematic for a number of reasons, one of the largest being that public companies are, to a fault, focused on quarter-to-quarter growth. That is of course the right thing for their shareholders, at least in the near term, but the sort of infrastructure investments necessary to secure the Internet can take a decade or more of investment. That’s quite hard for an organization to justify when the most valuable resource they have is engineers when those engineers can be spent working on securing and improving their private networks or directly generating revenue.

Many of these organizations already donate to security non-profits such as ISRG and OpenSSF and work through them to make some of these improvements to the Internet, but the funding to these organizations is often piecemeal and usually only aligned with the latest security trends. Furthermore, these investments are often associated with pet projects of the sponsoring companies rather than taking a strategic and proportional investment into different problem areas. A great example of this is how many of the most important open-source projects lack the basic funding necessary to sufficiently secure them long-term.

One approach to mitigating this is to lean on these security non-profits more and give them more autonomy and funding. This would allow them to take on a larger and more independent role via a larger commitment to funding with appropriate multi-year roadmaps, milestones, and success criteria approved by some mix of funding stakeholders invited experts in the specific areas in question and key engineering participants from relevant funding organizations. This would create predictable funding and a space where long-term roadmaps for research, securing, and improving the internet can be established without relying on a small number of companies with business models that support direct investment in those activities.

This approach would have its own challenges, for example, like most non-profits, these organizations will struggle to be impact focused rather than focused on their own pet projects or philosophies. That said, this is largely part of the human condition and something that always needs to be managed. The answer to how to manage this is surely buried in what systematic approach is used for choosing initiatives, measuring their success, and having lots of meaningful milestones along the way to enable them to checkpoint, course correct and the will power kill projects as appropriate.

In summary, the role of a protector comes with great responsibility. The recent changes at Google highlight the need for a diverse set of stakeholders to come together to safeguard the internet and the web and take less dependency on one company carrying too large of the load when it comes to protecting the internet.